The value of the e-commerce market in Poland and worldwide is growing steadily, and other forms of online business are also becoming increasingly popular; thus, the field of study addresses the current needs of the job market. During their education, students take a range of practical courses. The study program is continuously monitored in light of the University’s socio-economic environment and adapted to the needs of employers and the labor market.
Classes are taught by qualified faculty members from WSEI University and e-business professionals who share their extensive experience.
Modern teaching facilities and infrastructure ensure high-quality instruction, both on campus and online.
The degree in the field of study E-business: E-marketing & E-commerce is recognized in all EU countries and does not require nostrification.
During their studies, students complete a 6-month internship and have the opportunity to study and intern at many partner universities as part of the ERASMUS+ program.
The curriculum incorporates specialized programs used across various industries, enabling students to develop practical skills in business and management.
The University organizes “Master Lectures” led by business leaders, as well as regular business workshops, training sessions, and meetings with institutions that help secure funding for starting a business. Thanks to the University’s collaboration with numerous companies, students have opportunities for interesting internships, work placements, and employment.
Graduates of first-cycle studies have the opportunity to continue their education in second-cycle studies in the field of Management, and after completion, also in third-cycle studies within the Doctoral School of WSEI University.
The core of the E-marketing and New Media specialization is the use of the Internet in relations with external entities. The curriculum places a strong emphasis on linking e-marketing tools with the processes involving consumers and customers. The duration of the program includes the practical aspect, which is reflected, among other things, in the implementation of a promotional campaign using Google AdWords as part of the course “Search Engine Marketing.” Running the campaign involves participation in the Google Online Marketing Challenge.
Selected specialization modules are:
1. Website development and design
2. Advertising and data analytics
3. Social media marketing
4. Human resource management
5. Internet marketing
The E-commerce and E-business Management specialization focuses on the use of the Internet and ICT technologies across a wide range of enterprises -from startups and mature technology companies to traditional organizations. Particular emphasis is placed on e-business strategies and models, both from an analytical and a design perspective. The specialization will demonstrate how the virtualization of enterprises (e.g., through the use of e-services or cloud computing) can contribute to improving their competitive position and increasing their value. A strong emphasis in the curriculum is placed on the entrepreneurial dimension of business, including courses such as “Entrepreneurship Incubator” and “The Enterprise of the Future.”
Selected specialization modules are:
The program provides students with knowledge and skills in the following areas:
After graduation, graduates can work as:
| Year | Tuition fee (per year) | Tuition fee (per semester) |
|---|---|---|
| 1 | 2500 € | 1250 € |
| 2 | 2500 € | 1250 € |
| 3 | 2500 € | 1250 € |
REGISTRATION FEE – € 200 (no refundable)
Enrollment fee - is a non-refundable, one-time administrative fee, regardless of the course, level or mode of study. It is a prerequisite for the acceptance of documents for studies.
Annual fee - is an opportunity to pay a fee for a period of one academic year.
Semester fee - is an opportunity to pay a fee for the period of one semester of study under the standard program of study.
Installment fee - is the possibility to pay the fee in ten installments.
From the second year of study, upon the individual request of the student, it is possible to split tuition fees into instalments.
